• European Market Research 

      Manalo, Louie (2013)
      A holistic European market research approach combines multiple models and frameworks for assessing a firm s position in its internal and external ecosystem. Cluster research, the correct selection of metrics and leading ...
    • Online Marketing Concept for Binkert Medien AG 

      Schelling, Martin; Manalo, Louie; Bachmann, Marcel (2012)
      Specialist publishers are forced to react to the immensely increasing online offerings, which make their print revenues decrease tremendously. New solutions have to be carried out in order to survive in this business and ...