• nanoo.tv PRO - Market Entry Strategy for Swiss SMEs 

      Anderegg, Gina; Kriech, Michael; Moser, Delia; Siegrist, Alice; Studer, Chantal (2016)
      The company, Werft22 AG, aims to introduce their product, nanoo.tv PRO, to the market of Swiss small and medium-sized enterprises (SMEs). The product provides all the necessary support for companies to store and manage ...