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dc.contributor.advisorResch, Dörte
dc.contributor.authorMastrogiovanni, Dario
dc.contributor.otherFirma: Ernst & Young AG| Kontakt: Philipp de Boer| PLZ/ Ort: Zürich
dc.date.accessioned2015-09-02T07:28:42Z
dc.date.available2015-09-02T07:28:42Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11654/4323
dc.description.abstractPFISTERER aims to respond to the War for Talents in the engineering industry by improving its employer attractiveness. Companies in Switzerland need to start to actively attract the desired talents through employer branding, whose intention is to develop a unique identity as an employer. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectEmployer Branding
dc.subjectEmployer Brand
dc.subjectEmployer Attractiveness
dc.subjectElectrical Engineers
dc.subjectMechanical Engineers
dc.subjectWar for Talents
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc650 - Management
dc.titleEmployer branding at PFISTERER Increasing the employer attractiveness
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeBachelor
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadPFISTERER aims to respond to the War for Talents in the engineering industry by improving its employer attractiveness. Companies in Switzerland need to start to actively attract the desired talents through employer branding, whose intention is to develop a unique identity as an employer.
fhnw.initialPositionThe Germany-based PFISTERER group develops and produces high-current conductors and insulates high-voltages. The two subsidiaries in Malters and Altdorf are highly dependent on well-educated electrical and mechanical engineers, in order to continuously develop premium quality products. PFISTERER witnesses the difficulties of the competitive employer market in Switzerland and aims to strengthen the employer attractiveness. The goal is to elaborate an employer brand, in order to increase the attractiveness of PFISTERER as an employer and to ensure future recruitment of the needed talents.
fhnw.procedureBased on research of existing literature to the topic, the paper analyses the current internal situation of PFISTERER s corporate culture. Secondly, an online-survey with the purpose to identify employer attractiveness factors was conducted. PFISTERER s target group is electrical or mechanical engineers, recent university graduates or professionals with up to 10 years of working experience. Both the internal and external analysis served to establish the employer brand identity and the employee value proposition. Finally recommendations on the implementation of the employer brand are given.
fhnw.resultsThese benefits of PFISTERER are emphasized, which best resonate to the target group, such as e.g. flexible working-hours and the support of professional development. PFISTERER s employer brand should be built around the high amount of technical know-how and the ability to improvise and experiment. The established employee value proposition aimed to answer the question why a potential employee would want to work for PFISTERER. The analysis of the company s corporate culture and the findings of the online-survey helped to formulate the answer. Employees at PFISTERER are enabled to work flexibly, self-responsibly and are supported in their education. An innovative-spirit can be felt in the familial and friendly atmosphere. PFISTERER is a place to develop know-how by closely working in teams. Work processes are dynamic; the ability to experiment is systematically promoted and contributes to a diversified work-environment. It is recommendable to communicate these benefits locally through all existing recruiting channels. The online-survey showed the importance of internships and university marketing in the mind of the target group, which PFISTERER could instate in the future.
fhnw.IsStudentsWorkYes


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