Auflistung Institut für Marktangebote und Konsumentscheidungen nach Titel
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A comparison of pig farmers' and veterinarians' perceptions and intentions to reduce antimicrobial usage in six European countries
(2016)Antimicrobial (AM) resistance is an increasing problem in human and veterinary medicine. To manage this problem, the usage of AM should be reduced in pig farming, as well as in other areas. It is important to investigate ... -
Affect or information? Examining drivers of public preferences of future energy portfolios in Switzerland
(2019)The energy transition in Switzerland, as in many other countries, aims to increase the proportion of electricity produced using renewable energy technologies. In this context, governmental agencies and other institutions ... -
Application of multiblock modelling to identify key drivers for antimicrobial use in pig production in four European countries
(2018)Antimicrobial use in pig farming is influenced by a range of risk factors, including herd characteristics, biosecurity level, farm performance, occurrence of clinical signs and vaccination scheme, as well as farmers’ ... -
Applying the evaluability principle to nutrition table information. How reference information changes people's perception of food products
(2009)Consumers often neglect or misinterpret nutrition table information. We argue in this paper that this can be explained by the evaluability principle, which posits that people's evaluation of a product corresponds to a ... -
Beruf aus Berufung? – Ein Überblick über die Forschung.
(Deutscher Psychologen Verlag GmbH, 2012) -
Bike to the Future - Nutzung von VR zur Analyse der Sicherheitswahrnehmung
Das Projekt widmet sich der Frage, wie Virtual Reality für die Messung von Sicherheitswahrnehmung beim Fahrradfahren in Grossstädten genutzt werden kann. Virtual Reality (VR) bietet die Möglichkeit, die Wahrnehmung von ... -
Calling and career preparation: Investigating developmental patterns and temporal precedence.
(Elsevier, 2013-03-13)The presence of a calling and career development are assumed to be closely related. However, the nature of and reason for this relationship have not been thoroughly investigated. We hypothesized the existence of reciprocal ... -
Career adaptivity, adaptability, and adapting: A conceptual and empirical investigation.
(Elsevier, 2015-04)The literature on career adaptation is vast and based on a range of different measurement approaches. The present paper aims to explore how different operationalizations of career adaptability in terms of concern, control, ... -
“Contradictio in opinionibus”: The Swiss public’s attitudes and beliefs about antibiotics and antibiotic resistance
(2018-06-18)One of the actors involved in the growing risk of antibiotic resistance is the general public. Its perceptions and decisions (i.e., its mental models) regarding antibiotics and antibiotic resistance determine how much ... -
Development and test of a decision support system for energy portfolio choices among different stakeholders in Switzerland
Es wird ein Entscheidungshilfesystem (DSS) für ein Elektrizitätsportfolio für KonsumentInnen entwickelt. Die Entwicklung findet anhand von einer qualitative Studie mit EnergieexpertInnen und Konsumentinnen, sowie ... -
Development of targeted communication strategies to promote prudent antibiotic usage: needs assessment among the public
(2018-08-23)Background: Public behaviour is a crucial factor to reduce the risk of antibiotic resistance. A better understanding of the public‘s attitudes, knowledge and beliefs regarding antibiotics and antibiotic resistance is ... -
Differences in risk perception between hazards and between individuals
(Springer, 2018)How people think about a hazard often deviates from experts’ assessment of its probability and severity. The aim of this chapter is to clarify how people perceive risks. We thereby focus on two important research lines: ... -
Does better for the environment mean less tasty? Offering more climate-friendly meals is good for the environment and customer satisfaction
(2015)Food consumption comprises a significant portion of the total environmental impact of households. One way to reduce this impact may be to offer consumers more climate-friendly meal choices, such as when eating out. However, ... -
Does environmental friendliness equal healthiness? : Swiss consumers’ perception of protein products
(2016)Food production and consumption have major impacts on the environment. At the same time, changes in human diets worldwide are increasingly leading to health problems. Both issues are highly influenced by consumers’ everyday ... -
Ein Museum zum Entdecken, Verstehen, Erleben, Erinnern, Spielen
Eine qualitative Untersuchung zur Kundenzufriedenheit im Auftrag des Schweizer Kindermuseums. Das Schweizer Kindermuseum in Baden zeigt geschichtliche und aktuelle Entwicklungen rund um das Kind während der vergangenen ... -
Eine Empfehlung für Dich: Die Möglichkeiten des personalisierten Marketings im Internet
(2018)Die Empfehlung für den Spielfilm auf Netflix für einen entspannten Abend zu Hause, die adäquate Lampe fürs Kinderzimmer, das neue Business Outfit in meinem Stil oder der Rabatt für die Lieblingsschokolade. Perso- nalisierung ... -
Episode 2: Tomaten, Konsumverhalten und Labels
(2020-01-28)Wer im Winter Tomaten kauft, «erwirbt» pro Kilo Tomaten bis zu 9,2 Kilo CO2. CO2, das von der Heizung der Treibhäuser stammt, aus dem Transport, aus der Logistik. Das wissen die wenigsten, und die wenigsten reagieren ...