Auflistung Institut für Marktangebote und Konsumentscheidungen nach Titel
Anzeige der Eintraege 1-3 von 3
Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism (2018-04)As online activities increasingly shift to mobile devices, organizations especially in tourism must understand which factors drive and inhibit mobile consumer behaviour, if they want to remain competitive. Thus, this paper ...
(2019-07-06)The language consumers use to address brands can be psychologically close or distant. An example of psychologically distant language is a consumer tweeting to YSL “nail polish looks so lush love to do a review for it”. ...